September 2015 is an appointment for all of Europe for Paul Mitchell. Riding the wave of success of the Gathering, which for the past ten years in Las Vegas has been the annual Paul Mitchell USA event, hosting more than 3 thousand hairdressers from all over the world, this year the American brand decided to propose the same format in Europe. An absolutely original format that offers hairdressers two days of look & learn sessions and workshops. Non-stop training in classrooms covering four topics:
• colour • cut • styling • man (Mitch)
When introducing the event in Madrid – which brought together more than 1,000 hairdressers - John Paul DeJoria, CEO and Chairman, said: “Europe is very important for our company. And wanted to celebrate our first 35 years of business with you, here in Madrid.” DeJoria recalled the Paul Mitchell mission: always stand by hairdressers. “I have the majority – he explained – but I put all my stake in a trust that guarantees the no one in my family can run the business outside of the professional beauty sector in the future.
A guarantee for the next 349 years. A unique commitment in our sector, because it means that the company will be dedicated to hairdressers even for generations to come.” And in Madrid, among others, stylists Robert Cromeans, Stephanie Kocielski, Takashi, and Vice President of Marketing & Sales Jason Yates were on stage. Angus Mitchell, who has recently become a father, presented his greetings via a video message.
Resource from: estetica italy